[{"data":1,"prerenderedAt":316},["ShallowReactive",2],{"blog-/blog/ecommerce-store-audit-how-to-find-what-blocks-your-sales":3},{"id":4,"title":5,"author":6,"body":7,"category":296,"date":297,"description":298,"extension":299,"image":300,"meta":301,"navigation":302,"path":303,"readingTime":304,"seo":305,"stem":306,"tags":307,"translationPath":314,"__hash__":315},"blog/blog/03.ecommerce-store-audit-how-to-find-what-blocks-your-sales.md","E-commerce store audit - how to find what is blocking Your sales (regardless of platform)?","Maciej Foks",{"type":8,"value":9,"toc":280},"minimark",[10,14,17,20,25,28,31,37,56,61,64,68,73,76,82,86,89,94,98,101,106,110,113,119,123,126,131,135,138,141,147,153,159,162,166,169,175,181,186,189,192,196,199,262,265,268,271],[11,12,13],"p",{},"Most store owners find out about problems only when sales drop. Until that moment, they lose money every day - not because they have a bad product, but because they have invisible errors in the purchase path.",[11,15,16],{},"A customer enters the store, browses products, adds to cart - and disappears. No explanation. No contact. No order.",[11,18,19],{},"An e-commerce store audit is the tool that lets you find exactly those places - before the problem grows into a full-blown sales crisis.",[21,22,24],"h2",{"id":23},"what-is-an-e-commerce-store-audit-and-why-do-it","What is an e-commerce store audit and why do it?",[11,26,27],{},"An e-commerce store audit is a systematic analysis of all elements that affect whether a customer buys - from the first visit to the site, through browsing products, all the way to completing an order.",[11,29,30],{},"It's not about evaluating whether the store looks nice. It's about detecting specific errors that cause customers to leave without buying.",[11,32,33],{},[34,35,36],"strong",{},"When it's worth doing an audit:",[38,39,40,44,47,50,53],"ul",{},[41,42,43],"li",{},"You have traffic but low conversion",[41,45,46],{},"Customers abandon their cart at the last step",[41,48,49],{},"You're planning an ad campaign and want to make sure the store is ready",[41,51,52],{},"You haven't done an audit in over 6 months",[41,54,55],{},"You just rolled out new features or changed the store's design",[11,57,58],{},[34,59,60],{},"What you risk by not auditing:",[11,62,63],{},"A store converting at 1% with 10,000 monthly sessions generates 100 orders. A store converting at 2% generates 200. Same traffic, same products, same price. The difference is errors you can't see with the naked eye.",[21,65,67],{"id":66},"what-does-an-e-commerce-audit-check-5-key-areas","What does an e-commerce audit check? - 5 key areas",[69,70,72],"h3",{"id":71},"_1-homepage-and-first-impression","1. Homepage and first impression",[11,74,75],{},"You have about 3 seconds for a customer to decide whether to stay. The homepage needs to answer one question: am I in the right place?",[11,77,78,81],{},[34,79,80],{},"A typical error that costs sales:"," A homepage that looks great on desktop, but on mobile the buttons are too small, text gets cut off and a banner covers the navigation. Over 60% of e-commerce traffic comes from mobile devices - a mobile error is an error for the majority of your customers.",[69,83,85],{"id":84},"_2-product-page","2. Product page",[11,87,88],{},"This is the moment of decision. The customer looks at the product and answers three questions: is this what I'm looking for, can I trust this store, how much will I actually pay including delivery.",[11,90,91,93],{},[34,92,80],{}," No delivery time or shipping cost information on the product page. The customer finds out about additional costs only in the cart - and abandons the order. Research shows that unexpected shipping costs are the most common reason for cart abandonment.",[69,95,97],{"id":96},"_3-cart-and-checkout","3. Cart and checkout",[11,99,100],{},"Every additional step in the purchase process is another opportunity to quit. Requiring account creation, an overly long form, missing popular payment methods - each of these cuts conversion.",[11,102,103,105],{},[34,104,80],{}," Mandatory account creation before purchase. Research shows that the option to buy as a guest increases checkout conversion by up to 35%. If your store forces registration - you're losing every third customer who made it to the checkout.",[69,107,109],{"id":108},"_4-legal-requirements-omnibus-gdpr-terms-and-conditions","4. Legal requirements - Omnibus, GDPR, terms and conditions",[11,111,112],{},"This is the area store owners most often ignore - and rightfully fear. Legal errors aren't just a risk of fines, they directly impact conversion. A customer who doesn't see a clear return policy or doesn't understand how their data is processed - simply doesn't buy.",[11,114,115,118],{},[34,116,117],{},"A typical error that costs sales and risks a fine:"," Missing the lowest price from the last 30 days on products marked as promotional. The Omnibus Directive has been in force across the EU since 2023 - stores that don't comply risk regulatory scrutiny and financial penalties. Importantly: the same error that creates legal risk is also a UX problem - the customer doesn't know how much they're really saving on the promotion and loses motivation to buy.",[69,120,122],{"id":121},"_5-mobile-and-page-load-speed","5. Mobile and page load speed",[11,124,125],{},"Google has been evaluating sites primarily based on the mobile version since 2021. A slow-loading page isn't just lower search rankings - it's customers who don't wait.",[11,127,128,130],{},[34,129,80],{}," Page loads over 3 seconds on mobile. According to Google, every second of delay beyond 1 second reduces conversion by 7%. A store that loads in 4 seconds instead of 1 can lose up to 20% of potential purchases - before the customer even sees the products.",[21,132,134],{"id":133},"what-this-looks-like-in-practice-an-audit-example","What this looks like in practice - an audit example",[11,136,137],{},"One of the stores we analyzed sold online courses. Traffic was decent - several thousand sessions a month from Facebook ads. Conversion rate: 0.75%.",[11,139,140],{},"After the audit we found three main problems:",[11,142,143,146],{},[34,144,145],{},"Problem 1: Checkout required account creation.","\nCustomers who didn't want to register - which was most of them - dropped off at the last step. The store was losing orders from customers who had already chosen a product and were ready to pay.",[11,148,149,152],{},[34,150,151],{},"Problem 2: No Omnibus compliance on promotional products.","\nThe store regularly ran promotions - but nowhere showed a crossed-out price or the lowest price from the last 30 days. The promotion looked like a regular price. Customers didn't understand how much they were saving. Besides losing the promotional effect - the store was exposed to regulatory risk.",[11,154,155,158],{},[34,156,157],{},"Problem 3: Product images loaded in 6-8 seconds on mobile.","\nMost of the traffic came from Facebook ads - meaning from phones. Customers clicked the ad, waited several seconds for the product image to load, and left. The ads were working. The store wasn't.",[11,160,161],{},"Three errors. Each invisible in standard analytics. Together they accounted for the majority of lost sales.",[21,163,165],{"id":164},"manual-vs-automatic-audit-whats-the-difference","Manual vs automatic audit - what's the difference",[11,167,168],{},"There are two ways to conduct an e-commerce store audit.",[11,170,171,174],{},[34,172,173],{},"A manual audit"," is a specialist or agency that goes through the store by hand, checks elements against their own checklist and writes a report. The advantage is deep analysis and business context. The disadvantage - time (weeks), cost (thousands of dollars or euros) and subjectivity (every consultant checks something different).",[11,176,177,180],{},[34,178,179],{},"An automated audit"," is a tool that goes through the store algorithmically, checks hundreds of elements against a fixed set of heuristics and generates a report instantly. The advantage is speed, repeatability and price. The disadvantage - it won't replace human judgment in complex cases.",[11,182,183],{},[34,184,185],{},"When each makes sense:",[11,187,188],{},"An automated audit makes sense as a first step - to quickly see where the biggest problems are and what to fix first. A manual audit makes sense when you want deep analysis of a specific element, such as redesigning the purchase path or rebranding.",[11,190,191],{},"Quomerce does what an automated audit should do - goes through the store like a real customer, checks over 150 things that can go wrong, and gives a prioritized list of problems. No weeks of waiting and no agency costs.",[21,193,195],{"id":194},"checklist-what-you-can-check-yourself-in-15-minutes","Checklist - what you can check yourself in 15 minutes",[11,197,198],{},"No tools needed, just a phone and a browser:",[200,201,202,208,214,220,226,232,238,244,250,256],"ol",{},[41,203,204,207],{},[34,205,206],{},"Visit your store from your phone"," - does it load quickly and look good?",[41,209,210,213],{},[34,211,212],{},"Find any product on sale"," - can you see a crossed-out price and the lowest price from the last 30 days?",[41,215,216,219],{},[34,217,218],{},"Add a product to the cart"," - how many steps does the entire process take from product to order confirmation?",[41,221,222,225],{},[34,223,224],{},"Check if you can buy without creating an account"," - is there a \"continue as guest\" option?",[41,227,228,231],{},[34,229,230],{},"Find shipping cost information"," - is it visible on the product page, or only in the cart?",[41,233,234,237],{},[34,235,236],{},"Find the returns policy"," - is it easily accessible and written in plain language?",[41,239,240,243],{},[34,241,242],{},"Check the checkout form"," - how many fields do you need to fill in? Are all of them really necessary?",[41,245,246,249],{},[34,247,248],{},"Check what payment methods you offer"," - do you have card, PayPal, local fast payment options?",[41,251,252,255],{},[34,253,254],{},"Go to the homepage and read the first headline"," - is it immediately clear what you sell and who it's for?",[41,257,258,261],{},[34,259,260],{},"Check if you have an SSL certificate"," - is there a padlock in the address bar next to your store's address?",[11,263,264],{},"If you're not sure of the answer on any of these points - you already have a signal of where to start.",[266,267],"hr",{},[11,269,270],{},"Want to know exactly what's blocking sales in your store - without manually going through hundreds of elements?",[11,272,273],{},[274,275,279],"a",{"href":276,"rel":277},"https://quomerce.com/checkout",[278],"nofollow","Order a Quomerce audit →",{"title":281,"searchDepth":282,"depth":282,"links":283},"",2,[284,285,293,294,295],{"id":23,"depth":282,"text":24},{"id":66,"depth":282,"text":67,"children":286},[287,289,290,291,292],{"id":71,"depth":288,"text":72},3,{"id":84,"depth":288,"text":85},{"id":96,"depth":288,"text":97},{"id":108,"depth":288,"text":109},{"id":121,"depth":288,"text":122},{"id":133,"depth":282,"text":134},{"id":164,"depth":282,"text":165},{"id":194,"depth":282,"text":195},"Conversion","2026-03-28","Your store has traffic but no sales? Learn how to audit your e-commerce store step by step - whether you're on Shopify, WooCommerce, PrestaShop or any other platform.","md",null,{},true,"/blog/ecommerce-store-audit-how-to-find-what-blocks-your-sales","8 min",{"title":5,"description":298},"blog/03.ecommerce-store-audit-how-to-find-what-blocks-your-sales",[308,309,310,311,312,313],"audit","conversion","ux","e-commerce","legal","omnibus","/pl/blog/audyt-sklepu-internetowego-jak-wykryc-co-blokuje-twoja-sprzedaz","9byCH66DyhGMcHa5TajXhfjoOlo41pLTkyBVVjsKk0c",1775650568640]